Welcome to Biozona!
Biozona is a new brand identity for Arizona's growing bioscience sector. The Biozona name, symbol, and tagline -- "Advancing Science. Enhancing Life." — promote Arizona as a place where science thrives for the benefit of all.
Why was it created?
Arizona has internationally competitive assets in the biosciences and is growing its bioscience base more quickly than perhaps any other state through its collaborative statewide plan. Yet, the state lacks a prominent identity in the biosciences. This is essential to strengthen in-state education and awareness efforts, market to out-of-state audiences, and present the collaborative strengths of statewide institutions and programs. Arizona's Bioscience Roadmap recommended in 2002 that the state needed to develop a creative identity for its bioscience sector. This recommendation has been repeated by numerous statewide bioscience leaders since then.
What is the philosophy behind the design?
-
Strategy: The logo projects a fresh, contemporary image that sets it apart from the more overworked and literal images (e.g. DNA double helix) used by most states.
-
Name: Short and memorable, the name combines "Bioscience" and "Arizona" readily evoking the desired association.
-
Tagline: The tagline positions "Biozona" as a place where scientific innovation thrives for a greater purpose — to enhance the quality of life of Arizona's citizens.
-
Symbol:The sunlight refracting over the state represents an enlightening, thriving area. The overlapping circular shapes suggest molecular structure and activity. The colors are consistent with sunlight and Southwest tones.
Who created it?
Biozona is the result of a collaborative effort by a broad network of communications and marketing officials from more than 35 organizations integrally involved in the biosciences in Arizona. Efforts were coordinated with the Governor's Council on Innovation and Technology to ensure cohesiveness with the council's current plans for branding Arizona's high-tech sector. Initial efforts to develop a bioscience identity were undertaken by a collaborative group led by Governor's office in 2004.
How will it be used?
The logo may be used to represent Arizona's collaborative efforts by statewide organizations involved in the biosciences. Examples: collateral material, PowerPoint presentations, fact sheets, Web sites, trade show banners, promotional giveaway items, advertisements. Individual institutions may use the logo to illustrate that they are part of a greater whole by placing the logo on their presentation materials.
Watch for expanded Biozona Web page soon!
For more information: